Data Integration
Most businesses run on multiple systems that don't talk to each other. We connect them, so data flows automatically and your team stops wasting time on manual entry and reconciliation.
The hidden cost of disconnected systems
We see this pattern constantly. A business uses Salesforce for customers, Xero for accounts, an e-commerce platform for orders, and a warehouse system for stock. Each system has part of the picture, but getting a complete view means exporting data, manipulating spreadsheets, or logging into multiple dashboards.
The costs aren't just staff time (though that adds up). It's the decisions made on incomplete information, the customer queries that can't be answered quickly, and the errors that creep in when humans copy data between systems.
Integration solves this by making data flow automatically between systems, ensuring consistency and giving you a single source of truth.
What integration work looks like
System-to-system sync
When an order is placed in your e-commerce system, it automatically appears in your ERP. When stock levels change, your website reflects it. When a customer updates their details in one place, it updates everywhere. This is the core of integration work.
Centralised reporting
Pulling data from multiple sources into a single data warehouse or reporting tool. This might be Power BI, Tableau, or a custom dashboard. The key is having all your data in one place where it can be analysed together.
Automated workflows
Triggering actions based on events. When a high-value order comes in, notify the account manager. When stock drops below threshold, create a purchase order. When a support ticket is opened, pull up the customer's history automatically.
Legacy system bridges
Sometimes you can't replace an old system, but you still need its data elsewhere. We build bridges that extract data from legacy systems (even if they don't have proper APIs) and make it available to modern tools.
Systems we commonly integrate
CRM & Sales
- Salesforce
- HubSpot
- Microsoft Dynamics
- Pipedrive
- Zoho CRM
Finance & ERP
- Xero
- QuickBooks
- Sage
- NetSuite
- SAP Business One
E-commerce
- Shopify
- WooCommerce
- Magento
- BigCommerce
- Amazon/eBay marketplaces
This isn't an exhaustive list. If a system has an API (and most modern systems do), we can integrate with it.
Our approach to integration projects
Map current state
We document your existing systems, data flows (including the manual ones), and pain points. This often reveals quick wins and helps prioritise work.
Design the integration
We decide what connects to what, in which direction, how often, and what happens when things go wrong. Error handling is critical. Integrations fail, and how they fail matters.
Build with monitoring
We implement integrations with proper logging and alerting. When something unexpected happens (and it will), we know about it before it causes problems.
Test with real data
We test with production-like data volumes and edge cases. An integration that works with 10 records might fail with 10,000.
Document and hand over
You get documentation of what we built, how it works, and how to monitor it. We can provide ongoing support or train your team to manage it.
Custom integration vs off-the-shelf tools
Tools like Zapier, Make (formerly Integromat), and built-in connectors are often good enough for simple integrations. We'll recommend them if they fit your needs.
Custom development makes sense when you need complex data transformations, high volumes that exceed platform limits, specific error handling, or integration with systems that don't have pre-built connectors.
Often, the right answer is a combination. Use off-the-shelf tools for straightforward connections and build custom where the complexity justifies it.