Web 2.0

The Internet is changing, are you keeping up?

In 2004 O'Reilly Media coined the phrase Web 2.0, and this has now been surrounded by a great deal of hype. Despite all of the Web 2.0 myths there are some very real economic, social and technological drivers that have taken the Internet into this clearly defined second phase. Through our Innovation practise and monitoring emerging technology, kwiboo has ensured that our organisation is ideally positioned to provide advice on how to take advantage of Web 2.0 in your organisation.

the connected world

The narrowband era is almost over, with broadband internet access becoming the Internet connection of choice for most households. Your customers are now truly 24/7, with always on Internet connections in their homes. Technology advancements in the mobile telephony market have resulted in over 1 Billion devices worldwide having internet connectivity.

Your customers are not just connected, they're engaged. Web 2.0 has delivered a true read/write platform where the users create the content. WIKI and blogs are prime examples of this, with technology enabling more radical "self publish platforms" like youtube.com.

Is your organisation's information technology capable of dealing with this?

digital natives

Your customers of tomorrow are surfing the internet today! Many of your future customers are still at school, but their expectations are radically different to your current customer base. Web 2.0 is delivering the content of social media, with opinions being formed and managed by blogs and news groups. Never has your online presence been so important, and this will only become more significant with time.

kwiboo's web 2.0

At kwiboo we understand the significance of Web 2.0 and how it is related to your organisation. Web 2.0 is not an all or nothing proposition, and its not created by the use of a single technology.

Web 2.0 has just begun, and now is the time to gain the most advantage from understanding how your business can move into this new online era. kwiboo can help you make sense of it.