The mobile tipping point has been and gone, with mobile devices now being more popular that PCs and Laptops for accessing the internet. SmartPhones are becoming more powerful with every generation and proven to be a key business tool for the workforce.
The PC will never be replaced by mobile, with the power of the desktop and the ease of use hard to match on a small device. However, increasingly users are starting to expect that there will be an app experience for key business support tools and systems.
In the workplace, the next generation of users will have the same high expectations as their consumption of technology at home and in education; mirrored working capabilities across devices with instant access anywhere, live notifications, and mobile applications that allow them to interact with colleagues anywhere in the world.
Choosing a mobile app to build
The possibilities with SmartPhone technology are endless, but the initial up front challenge is identifying which of a business’s key processes will work well on a mobile device.
SmartPhones and Tablets are easy to carry with you, have good network access when using 3G/4G and Wifi connectivity and therefore offer convenience that previously wasn’t available using a laptop or PC.
The integrated devices such as a camera and the GPS capability, when combined with a mobile app, can transform a phone into a very convenient data capture device for events and incidents.
Trying to replicate all the rich functionality of a desktop application on a mobile device can be challenging, particularly for content authoring.
Mobile apps are best used for consumption of content or limited authoring of content on a small form factor screen.
Native Apps vs Hybrid Mobile Development
Once you have identified the app you intend to build and decided upon the functionality, a choice needs to be made between whether to develop a native app or a hybrid app. Native apps can leverage all the functionality of the device, work offline, and provide a very rich user experience.
Hybrid apps use a slightly different approach to application architecture consisting of an HTML presentation layer and a very thin native wrapper to bridge the gap between the device and the mobile web app contained within it. Hybrid apps are effectively small web applications running locally on the device.
Hybrid apps ease the costs of development when targeting more than just a single mobile platform, resulting in being able to use most if not all of the HTML presentation layer on iOS, Android and Windows Phone and only having to create a thin wrapper for each platform to contain it.
In today’s market a good app strategy must consider the major mobile platforms such as Android, iOS and Windows Phone.
kwiboo’s mobile app development
At kwiboo we like to take a hybrid approach to mobile application development. It results in a much smaller code base when going cross platform and reduces the cost of ownership of mobile applications.
We can create very rich user experiences as seen in the Mitsubishi Case Study, and leverage local storage to make them work offline.
kwiboo’s mobile Innovations
A key differentiator to kwiboo’s mobile offering is our ability to update the functionality of a hybrid mobile app without the need for an app store release.
kwiboo’s dynamic content and app bundling platform allows us to make in-flight updates to code when an app is first started and has internet access.
Please call kwiboo on 01449 677 337 for innovative cross-platform mobile solutions.